Built in clinics, perfected for home
Dermalux has spent years building its reputation in professional and clinical skincare. Now, it’s taking that expertise directly to consumers.
Our job was to create the digital experience to support that move, helping a clinically established brand launch into a new market without losing the credibility that made it distinctive in the first place.
Client
Dermalux
Services
Shopify Plus Website
Shopify Design & Development
3D Product Animation
UI & UX
Bringing professional expertise to the home.
Dermalux is known for its LED phototherapy technology, used across professional and clinical skincare.
The next step was to make the same expertise more accessible for use at home, with a new consumer range led by its at-home LED mask.
This meant speaking to a totally different audience…
The science behind it still mattered, the technology still had to lead but the experience needed to feel clear, premium and easy to understand from the very beginning.
Making the complex feel simple.
LED skincare is a growing market, and customers are faced with plenty of choice, so the digital experience had an important job to do.
Explain what the product is, show how the technology works and communicate what makes dermalux different. And make the path from discovery to purchase feel smooth and effortless.
We worked to turn detailed product and technology information into a clear, structured experience, giving customers the information they need without overwhelming them. We worked on turning the detailed product and technology information into a clear, structured experience, giving customers the information they need without them feeling overwhelmed.
A website made around the product.
At the heart of the launch is Dermalux’s at home LED mask, using its off the face technology to deliver consistent light coverage across the skin during a 10 minute treatment.
The ecommerce experience had to be designed around that product story, balancing education with conversion: strong product imagery, clear messaging, simple navigation and an easy, straightforward journey to purchase.
Every element needed to reinforce the premium positioning of the product while keeping the experience accessible.
Built on Shopify, ready to grow.
The new consumer ecommerce platform launched on Shopify in September 2026, but it hasn’t been built around one product or one launch.
The platform gives Dermalux a scalable foundation for expanding its consumer range, introducing new products and moving into new markets over time.
A new audience, a new digital experience but the same Dermalux expertise throughout.
Built in clinics, perfected for home.
LET’S TALK
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