From Shelf to Screen: Crafting an engaging online presence for Nanna Tate, a new direct-to-consumer brand.
When you are a new brand like Nanna Tate, making a bold entrance into the market is key. With a strong legacy behind them, great tasting potatoes but a declining product category, Nanna Tate’s challenge was to stand out and reconnect with consumers to reinvigorate the category and make potatoes once again a firm favourite in every household.
Client
Nanna Tate
Services
Digital Brand Identity
UX & UI
Website Design & Development
While the product range was ready to impress, the brand needed a digital presence that could bring its personality to life and drive engagement beyond the supermarket shelf.
A key part of this transformation was crafting digital brand principles that ensured Nanna Tate’s vibrant personality translated seamlessly across all touchpoints. We evolved Nanna Tate’s brand identity for the digital space, refining colour, typography, illustration, UI and motion to create a cohesive online experience.
A dedicated website was developed to translate Nanna Tate’s bold brand personality into a dynamic digital experience.
Engaging users in the potato category, showcasing product quality and inspiring creativity through a mouth-watering recipe hub.
Beyond immediate engagement, the platform was built with long-term growth in mind.
Its flexible infrastructure allows for future content expansion and evolving brand campaigns—ensuring it remains a valuable tool as Nanna Tate’s audience and ambitions grow.
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