Driving growth and clarity through brand, digital experience for ALA insurance.
ALA Insurance, family-run business and a specialist in GAP insurance, approached us with ambitious growth plans. Despite their strong customer service reputation and industry expertise, their brand and digital presence weren’t working hard enough to support their expansion goals. They needed to modernise their brand, improve conversion rates and make the quote process more intuitive.
Client
ALA Insurance
Services
Brand Identity & Design
UI & UX
Website Design & Development
Digital Creative
Social Content
Campaign Creative
Strengthened positioning in a competitive market, supporting ALA’s long-term growth.
We partnered with ALA to deliver a complete rebrand helping to clarify their proposition, elevate their brand value and create a more confident, customer-focused identity. Creating a refreshed brand that better reflects ALA’s credibility, expertise and values.
A streamlined, mobile-optimised website focused on conversion and ease of use.
This was followed by a full overhaul of their digital experience, centred around a redesigned website built to enhance brand engagement, streamline the quote journey and drive conversion.
We reimagined the entire quote journey with the user at the centre. By removing unnecessary distractions, we created a focused, immersive experience that guides users through each step with clarity and confidence.
Every interaction was designed to reduce friction and make decision-making easier. Resulting in a journey that feels faster, smarter and more reassuring.
THE DIFFERENCE
Conversions rate +21.9% year-on-year on GAP product page
THE DIFFERENCE
Engagement rate +16% year-on-year
A growing suite of digital content to support ongoing campaigns and customer education.
To build stronger category awareness and boost understanding of GAP insurance, we developed a suite of digital content designed to educate, engage and perform. From simple, relatable explainer videos to always-on brand assets, we supported ALA with campaigns spanning social, paid media, email and more. Ensuring consistent visibility and cut-through across channels.
We also rebuilt ALA’s entire suite of transactional and marketing emails, designed to deliver a seamless, on-brand experience across every device.
Each email was crafted for clarity, reassurance and mobile-first usability. Keeping policyholders informed, engaged and confident in their cover at every step.
More than just a visual refresh, this was a strategic rethink of how ALA communicates with its customers, helping the brand stay present, helpful, long after the initial transaction.
“WE HAVE WORKED WITH TALL FOR 3 YEARS ACROSS ALL SORTS OF PROJECTS – A BRAND REFRESH, WEBSITE RESTRUCTURE, YOUTUBE CAMPAIGNS AND EMAIL MARKETING. THE TEAM ARE ALWAYS A DELIGHT TO WORK WITH; THEY ARE CONSCIENTIOUS AND DELIVER QUALITY WORK.”
Harriet England – Marketing Manager
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