Building a scalable, standout brand for Express Bi-Folding Doors

Establishing the flagship platform

A high-performing, conversion-focused website has always been central to Express’s marketing strategy. We designed and built their digital presence to reflect the premium quality of their product range, guiding customers from discovery through to enquiry with a refined, user-first experience.

Built for performance and flexibility, the platform supports ever-evolving content needs and puts product storytelling and visual appeal front and centre. Every element, from navigation to enquiry forms, was designed to reduce friction and drive leads.

Expanding into new spaces

As Express grew, so did their ambitions. Our role has been to ensure their brand stayed sharp and future-facing, even as it entered new categories.

We helped launch Express Exterior Spaces, focusing on aspirational outdoor living and Express Direct, a streamlined e-commerce platform for ready-to-go products. Both were strategically positioned under the wider brand umbrella, retaining trust and design consistency while addressing different customer needs.

Refining the experience, again and again

Express’s platforms are continually audited and optimised, enhancing performance, improving UX and increasing conversion at every opportunity. Ensuring that the business evolves and adapts to keep pace with changes in consumer behaviour and technology, to continue to strive to be the best in the market.

From refining product page structures to simplifying the showroom booking flow, we’ve made incremental changes that add up to real business impact. Leading to Increased conversion across core enquiry pages, faster site load times across devices and improved mobile experience leading to higher engagement.

From in-feed to fullscreen engagement

Beyond the website, we craft campaign assets that bring Express’s premium offering to life, whether that’s through performance-led Meta campaigns or high-impact TV commercials.

Our creative balances inspiration with clarity showcasing product benefits in visually compelling ways that connect with homeowners and design-conscious audiences alike. From social content that stops the scroll, story-driven TV ads that build brand trust to engaging video content for YouTube, guides, and more.

Making an impact beyond the screen

Express isn’t just a digital brand—it’s a physical experience. We’ve helped build local presence and reinforce brand recognition through high-impact out-of-home campaigns and premium printed materials that speak directly to their audience.

From sleek brochures to eye-catching bus rears and billboards, every piece of work is built to reflect the same premium, detail-driven thinking that defines their products.

A long-term partnership built on progress

Our relationship with Express is rooted in shared ambition. For nearly 10 years, we’ve helped their team stay ahead evolving the brand, enhancing the experience and delivering strategic creative that supports real business goals.

As they continue to expand, we remain their trusted partner collaborating with internal teams and other agencies to ensure the brand grows consistently and confidently across every channel.