Translating brand excellence into digital success for Specialised Covers.

With ambitious growth plans, they needed a bold and versatile new website that not only showcased their extensive product range but also provided a seamless, engaging customer journey that converted customers effectively.

The challenge was clear: elevate the online experience through rich landing pages, immersive product storytelling and an intuitive customisation process.

We redefined the digital experience by creating a highly functional and visually engaging platform that puts the customer first.

We introduced enhanced product customisation through an intuitive configurator that guides users step by step through the bespoke ordering process. Enhanced by illustrative imagery, informative tooltips and a user-friendly interface, the product journey has been streamlined for ease of use.

A modular CMS empowers the internal team to effortlessly update the site, from launching new storytelling pages to adding configurable product options.

An engaging knowledge hub, that provides a dedicated resource centre for customers with valuable guides, installation videos and troubleshooting support, was developed to enhance customer confidence and post-purchase satisfaction.

A fully reworked suite of branded email communications now delivers seamless order updates, basket reminders and promotional campaigns, strengthening customer relationships.

The result: A future-proofed, scalable website designed to elevate the brand, enhance user experience and drive long-term success. Proving that great digital experiences aren’t just about speed but about creating meaningful brand engagement that fuels growth.

THE DIFFERENCE

Within just four weeks of launch, the impact was clear: year-on-year sales climbed by 40%.

THE DIFFERENCE

Engagement surged by 530% and customers were spending an average of £40 more per order.