Our process for setting a commercial and creative centre of gravity for your business.
Doing something genuinely new is always accompanied by uncertainty, but Gravity® transforms these challenges into opportunities.
The advantage of Gravity® lies in its inclusivity and risk mitigation. By involving senior stakeholders and representatives from across your organisation, including marketing, sales, customer service, and production, everyone contributes to defining the project's direction.
This collective approach prevents future disputes over priorities and objectives, significantly reducing project risks.
In essence, Gravity® offers a comprehensive, stakeholder-driven method to de-risk your digital ventures, ensuring alignment and fostering an environment of shared success. It's not just about delivering a project; it's about ensuring your digital journey thrives through informed, collaborative planning.
Discover
Gravity® brings to light details that wouldn’t otherwise have been shared.
Focus
Gravity® will help us all understand your project goals.
Alignment
Gravity® will align everyone’s thinking to the same vision.
Connection
Gravity® will build trust between teams, uncovering ideas and design solutions you won't find anywhere else.
Those who should consider Gravity®
The Marketing Director
You’re looking to engage and deliver new digital transformation or experience ideas to senior stakeholders.
The Business Owner
You’re frustratingly time poor and with limited marketing resources, needing guidance on digital strategy to make the smart calls for your budgets.
The Brand Manager
You’re on the hunt for new ways in which digital can energise your brand launch or evolve your brand’s digital presence and communications.
The Digital Transformer
You’re focused on bringing the digital strategy to larger business transformation. This may include digitisation of brand, user experience or design systems.
Gravity® in action...
Initial Research
You can sit back as Tall’s team kick off an extensive period of background research to collect and analyse your brand and business landscape. This provides insight into your competition, market positioning and your marketing activity with a layer of technical analysis. All this is combined with our digital expertise to create activities and generate precise questions ready for the Gravity® workshop sessions.
Gravity® Workshop
You and your hand-picked workshop team are invited to Tall’s studio for caffeine and sugar infused discovery sessions. Our tailored exercises combine our research to explore where you are as a business, what challenges you face to achieve success and ensuring key stakeholder insight reflects all corners of your operation.
Targeted Research
Following the Gravity® workshop sessions, Tall’s team will conduct further market research and/or behavioural tracking with a more specific focus on elements raised from the workshop sessions.
Gravity® Output
Providing a strategic overview, blending market insights, audience analysis, and competitive landscape with a focus on vision and objectives. It includes a performance review, SWOT analysis and customer journey mapping, leading to a concise conclusion that outlines a clear path.
Proposal
A proposal that takes into account every objective and delivery identified, proposing solutions along with our approach, ideas, and precise costs.
No rough estimates or ballparks.
Limit risk.
Achieve brilliance.
Doing something new always involves a certain amount of risk.
Gravity® helps to limit that risk by ensuring we’re starting from a solid footing and all aiming in the same direction. Most importantly, it gives us what we need to go on and achieve brilliance.