In the first part of our two-part feature, we began to look at the key behavioural trends that have emerged since the biggest global event took hold of our daily lives.
Overall, we can see that these recent major shifts indicated how digital-first needs to become more of a focus than it might have once been and businesses being able to offer customers the same experiences online as they would receive offline is the key to survival.
But, what has this meant for businesses? How has this shift in consumer behaviour changed how you operate? Have you had to reappraise your business focus to appeal to the new demands of both customers and employees?
In the second part of our two-part feature, we’re taking a look at some key changes that have been emerging recently and what this might mean for businesses going forward.
The cost of confidence
As a business you need to gain the trust of your customers, to ensure that they’re confident in everything you do. Whether it’s keeping staff safe or your services remaining dependable during times of uncertainty – Once people begin to ease back into normality, brands will need to focus on confidence-building and putting time into providing customers with the reassurance they desperately need.
Has red tape been holding us back?
We have seen that many companies have reacted quickly at implementing new processes, techniques and sales channels in order to survive and adapt in the pandemic. Does this mean that internal processes, politics and red tape have been holding back your business from growing and evolving? We have seen so many companies quickly react and change to meet the new demands of the world – could this have transformed how businesses now think about shaping themselves internally?
Shifting your focus
The monumental shift towards digital that has occurred has fast-tracked businesses digital offerings. With the substantial increase in consumers spending more time online purchasing goods, using streaming services and scrolling social media platforms there has been a substantial shift in marketing spend which has seen brands vier away from more traditional methods of marketing and towards digital alternatives.
The importance of remaining flexible
Covid-19 has led to businesses totally restructuring how they operate to meet the new demands of the customer as well as the needs of their employees. From allowing home-working and flexitime for employees who may need childcare, to implementing new product development in order to cater to the changing demands of customer needs and purchasing behaviours. This has meant businesses have had to rethink how they operate but also where their business focus needs to be.
So…What does all this actually mean?
In short, this shift has been on the horizon for a long time but has been fast-tracked through Covid-19. From all that we’ve seen over the past few months, it’s shown that if businesses wanted to change they could. Businesses have the ability to adapt quickly and going forward they need to retain this nimble, flexible approach which embraces culture progression and innovation in order to remain competitive.