Light mode vs. dark mode

According to recent data, 36% of Apple Mail users on macOS and iOS opt to use dark mode for emails. From Apple launching Dark Mode in 2018, to Gmail unveiling Dark Mode for Android and iOS devices a year later, its popularity has only increased, and so it is a feature that has now become essential for businesses and designers to consider. Furthermore, 44% of marketers are considering dark mode during email production, with another 28% planning to start. So what exactly is dark mode, how does this affect the design process when it comes to email marketing and why is it important for businesses to implement? Questions we are here to answer…

Let’s start with the first question; what is dark mode? Dark mode is a feature that is available for most modern, digital devices. It’s a way to enable your device to present content using a generally darker visual style with black or dark grey backgrounds. With more than 70% of people globally reporting experiences of digital eye strain, it is beneficial that many people find dark mode easier on the eyes than light mode, especially at night, and further to this, users could also save up to 30% of charge on newer iPhone models through switching to dark mode.

It differs from light mode, in that light mode instead has a light background, and uses dark features such as text, therefore essentially being the opposite of dark mode. There is much conversation about which is best; light mode vs. dark mode, however what’s important to consider is that user’s have the option to use both and generally do, therefore it is always important for designers to accommodate both.

So, how does this affect designing emails?

When it comes to designing emails, because the devices often automatically change colours themselves depending on dark or light mode, designers have to consider the way in which things like text, background colours, iconography and graphics are implemented in the design, so that when light or dark mode is switched, the email will still present perfectly well. 

For those looking to design and develop emails for use in both light mode and dark mode, we found a helpful article here at Tall. Click the link to read more: