When you create an email campaign, you work hard to craft the right message and the perfect design. But those hours and hours spent optimising your copy and troubleshooting tricky rendering issues will be wasted if the email ends up in the spam folder instead of the inbox.
We know that understanding the nitty-gritty details that might cause your email to be sent to the spam folder is hard. Algorithms change regularly and keeping up with deliverability best practices can feel impossible. That’s why our email experts use spam testing built into our email marketing apps to provide them with the insight and resources they need to identify and fix issues before they hit send on client campaigns.
70% of emails show at least one spam – related issue that could impact deliverability. Rigorous spam testing helps us make sure that our clients’ emails aren’t one of them. Our spam tests scan emails against 27 different tests, identify issues that might keep emails from the inbox, and provide actionable advice for how to fix them.
Whether we manage your email campaigns for you with our “full managed” service or you use our apps to distribute them yourselves, with spam testing you will:
Know if you’re blacklisted
Check your IP addresses and domain names against common blacklists, and get notified if any of them could affect delivery.
Ensure your infrastructure is set up for success
Validate that your email is being properly authenticated using DKIM and SPF, and ensure your DMARC record is set up correctly.
Pre-screen your messages across major spam filters
Tests include spam filters from inbox providers and webmail services, as well as score-based filters frequently used for corporate spam filtering.
Get actionable advice to improve your email
Flag issues that might keep emails from reaching the inbox—but it doesn’t stop there. They also give you actionable advice to help troubleshoot problems and provide information on best practices and resources so your next campaign gets delivered every time.
If you’re planning your next email campaign or you’re struggling with deliverability of existing templates then get in touch with one of our resident experts. They’ll be happy to audit your current setup and make recommendations on how to improve things across the board. Don’t hesitate to get in touch with us, we’re a friendly bunch – 0113 243 0051.