Power to the pea!
Insight
The client
Mighty Pea M.lk™ delivers a nutritionally full, dairy alternative – the plant-based m.lk contains a mighty 8g of protein per glass, 50% more calcium, and less sugar than cow’s milk, and is more sustainable than other alternative kinds of milk like almond and coconut.
The challenge
Mighty Pea recently revitalised their brand to reflect the new direction with an updated visual identity, a new recipe and an objective to be the best plant-based milk alternative out there.
They required a landing page to showcase the new brand, range of products and included a store locator to allow customers to discover their local stockists.
The landing page needed to reflect the brand ethos so we placed importance on the site feeling youthful and energetic to help break category conventions and make sure their new bold attitude reflects across all of the creative.
Mighty Pea is already available in some of the UK’s biggest suppliers such as Sainbury’s, M&S and Holland & Barrett – The landing page can help grow awareness and expand into the mass market.
Take a peek here!