Insight 2 min read
We’re super proud to announce that we’re one of the founding members of the progressive 1% for the City initiative. 1 for the City is a charitable organisation that allows businesses to donate 1% of their yearly profit or income to benefit charities in our home city of Leeds. The charity’s aim is to help bridge the widening gap between Leeds’ commercial economy and its residents who are struggling economically, therefore we assisted with the creation of a new digital-ready brand and online presence.
Our Creative team developed the new brand identity to give the organisation an instantly recognisable and enthusiastic presence.
Following this, a full suite of digital brand elements and usage guidelines were created including logo, colours, typography, iconography, and graphical style. These all assisted in the creation of the website in addition to offering a solid brand foundation for future creative and marketing communication.