Pure collection asks Tall for Pure Perfection
Pure Collection is a company founded in 2002. With just 25 pieces featured in its first 28-page catalogue, Pure Collection asked Tall to help energise their e-commerce and promotional content.
Having first entered the UK High street with boutiques in York and Tunbridge Wells, Pure Collection gave customers a chance to experience first hand all the tactile beauty of cashmere as well as bringing the brand to life through a boutique retail experience.
Having an already established e-commerce site and social presence which wasn’t short of visually appealing content, Pure Collection was not new to communicating their brand online. The challenge was how to use this pre-existing content and re-purpose it in a way that will attract, help establish the brand story and ultimately drive traffic and conversion back to the eCommerce site. We did this by re-purposing the video content in a series of 2.5d animations for the website, pre-roll video for YouTube and creating engaging ephemeral content to communicate promotional messaging through social platforms.
However, it didn’t end there, having driven the traffic to the e-commerce site the client was aware that the site was quite static and not as engaging as it could be. As Pure Collection has seasonal shoots that create an excess of content that we can utilise, it made sense to continue creating rich content that we could quickly refresh the website on a weekly basis with video and static content, promoting key messaging and key seasonal offers.