Winning moves for #TimeToBeat campaign
Insight 1 min read
Our long-standing partnership with international equestrian sport organisers, FEI (Fédération Equestre Internationale), continues after a successful win to launch their three year #TimeToBeat campaign.
The past 18 months have been some of the most challenging for FEI, with many of their events (big and small) being affected by the ongoing coronavirus pandemic.
Despite these setbacks, they have jumped straight back into success with the Tokyo Olympics, Paralympics and the 2019 FEI World Cup.
And then, with Tall’s breadth of experience to call on, straight into preparations for Dressage and Jumping World Cups.
We’ve worked hard to create, at last count, nearly 600 individual assets. Spanning print, TV and digital channels (paid and own). Manage the seamless delivery of individual packages of promotional support to each of the 19 individual Jumping World Cup events across North America and Western Europe..
Even series title sponsors, luxury Swiss watch brand Longines, came to us with a special request of their own.
What a great start. We’re proud to be supporting them on this exciting journey and can’t wait to see what the future holds.