Our mates over at YBS have recently written a series of tips guides to help different kinds of people save. Us guys here at Tall were tasked with the challenge of rather than just creating your bog-standard knowledge base articles, instead, actually injecting more life and interest into the piece to give it personality.
We did this using the YBS illustration style to create a series of character animations around a couple at four different stages of life (student, marriage, parenthood and retirement) – which coincided with the content of the article.
These character animations were used to form an engaging visual navigation system for switching between each of the four tips guides – encouraging users to explore each of them.
To view the full web page, click here!