A brand fit for a business with a growth attitude.
Digital brand & Website.
connective3
The successful growth of connective3 has been no surprise to those who have worked with them. Their performance-based digital marketing uses data, expertise and insights to create market-leading brands across the globe. connective3 approached Tall to re-energise their brand and digital presence to better reflect them and ultimately give them a brand platform to support them in making growth happen for their clients and themselves.
The existing brand already had a solid established footprint in their industry, so from a visual perspective, we identified that it was important to evolve the current brand rather than work on a complete overhaul. Our unofficial goal was to still have connective3 recognisable by those who already knew them but with a new expressive and confident personality. We achieved this by using certain elements from the existing brand in their new visual identity but brought it to life with new visual brand devices which further expressed their energy in motion.
The new digital brand framework also focused on colour and typography, plus an emphasis on how this all combines to present and visualise data which is a large part of the brand’s visual output. All this brand foundation work fed into the redevelopment of the connective3 website which received a UX and visual overhaul – supported by an extensive suite of modules within their content management system to allow the c3 team to rapidly create and publish and array of branded content and media.
The relaunched connective3 brand now has the personality, versatility and tools to match their impressive pace, whether through their website communications, expressive motion design for their active social media presence or in supporting the many events they run across the year. If this is the first time you’ve seen connective3, you’ll definitely be seeing more of them in the future.
