PLAYFUL STORIES THAT CLICK FOR LEGO

LEGO has a single global vision – A global force for learning through play.

This ethos runs through every brand experience that LEGO creates and with such a diverse product and sub brand catalogue, creating a distinctive voice while staying true to LEGO’s overarching vision is essential.

Every LEGO story starts with imagination and we ensured that playfulness remained at the heart of every creative piece we crafted.

Storytelling is what connects LEGO to its audience and we focused on creating narratives that resonate with both kids and grown-ups.

From social content to digital experiences, we crafted multichannel retail creative that blended LEGO’s signature playfulness into every touchpoint, engaging both adults and children at key moments in their customer journey.

By developing a strategic content approach, we delivered impactful assets across social, campaign landing pages, website promotions, and CRM assets, ensuring a seamless and engaging brand experience from discovery to purchase.