SkyBet | Display banner & social media advertising | Tall | Digital Creative Agency Leeds

Getting a great return

What did we do?

Display banner advertising, social media advertising

The client

Sky Betting and Gaming (SBG) are one of the leading UK gambling operators with their online services offering markets across a wide array of sports racing from Football & Horse Racing to Chess and Table Tennis. SBG also have successful sub-brands for online Casino games, Vegas inspired virtual gambling machinesplus their incredibly popular online Bingo.

The challenge

SBG initially challenged the Tall team to improve customer engagement and sign-up via a suit of in-app display banner adverts leading to a mobile landing page. This developed into an extensive A/B test exercise which ran over a number of weeks allowing the team to gather vital statistical data to test, analyse and refine messaging, visuals, animation to achieve the most effective results.

The impressive results of this project led to further projects involving a larger promotional campaign promoting SkyBet’s SUPER BOOST offering and a social media advertising campaign for SBG’s Vegas, Bingo and Casino offerings.

It started with a banner

It’s likely that the average football fan has the Sky Sports Football Score Centre app installed on their smartphone. Every weekend during the season thousands upon thousands of fans load up the app to keep up with the latest scores, fixtures, tables and headlines as they happen. SkyBet use the in-app banner space to advertise and challenged the Tall team to increase click-through rates (CTR). Through an extensive A/B testing process lasting many weeks, we improved the CTR by 90% from 0.27% to 0.51%


90% CTR INCREASE

VARIOUS LANDING PAGES

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Electrifying offers

Tall worked with SkyBet’s internal creative team for a campaign to kick off the new football season. The SUPER BOOST campaign offered an extra level of boosted odds resulting in some tasty offers. Tall created assets to bring these electric odds to life on screen with a full Sky Sports website takeover.

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Social advertising

Tall also helped SkyBet’s creative team to roll-out a social campaign to promote the apps for Sky Vegas, Bingo and Casino. This included Instagram Stories, Facebook banners, expandable canvas ads containing carousels, tilt-to-scroll content and video animations.

SKY VEGAS CONTENT: SELECTION

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SKY BINGO CONTENT: SLECTION

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SKY CASINO CONTENT: SELECTION

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What we achieved

Whether it’s been fine-tuning banners to increase click-through rates or kick-starting the new football season with a full website takeover, our focus with SkyBet has always been to deliver stand out creative that attracts and engages the audience.

We've got skills,
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Our creative and technical skills will help your next project be momentous.

Talk to one of the Tall team:

0113 243 0051

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