Digital magazine for Youth Sport Trust | Tall | Digital creative Leeds

Youth Sport Trust Browser-based digital magazine templates

What did we do?

Research, planning, UX, UI, responsive development

See it live

ystccscience.com

The client

Youth Sport Trust (YST) is a UK charity aiming to change young people’s lives through sport.

  • YST in action
  • YST in action
  • YST in action
  • YST in action
  • YST in action
  • YST in action
  • YST in action
  • YST in action
  • YST in action
  • YST in action

The challenge

For years, YST used standard flipbooks to share information online with UK teachers. When this format became out dated, the trust realised it was making their publications less appealing.

YST asked Tall to create a modern new template for its online publications. One that would help to attract and retain the attention of more teaching professionals.

Development sketches

How we met the challenge

We began by analysing all the relevant media available to potential readers including flipbooks, apps, websites and print-based magazines.

With a clear insight into the current features, advantages and drawbacks of these media we defined what YST’s new digital magazine should offer readers. We then created a set of flexible page templates based on this research, which can handle a range of content types and be used for all YST’s digital magazines.

The many benefits of these new templates include:

  • Clear, simple and fast navigation.
  • Easy access on all browser widths and devices.
  • Clean UX and great design to help engage readers.
  • Features such as page-turning, menu reveal and page numbers to give a real magazine feel.
  • The ability to search content.

By developing browser-based templates, we were able to keep the best points of all relevant media. And, most importantly, remove many of the barriers that exist with formats such as flipbooks.

Framework

What we achieved

Our new templates make reading YST’s publications much more appealing. You can comfortably browse, search, scroll and read content at your own speed on any device. They allow for a variety of content types to ensure the publications offer interesting material that’s easy to digest.

The template framework, which is being enhanced on an on-going basis, also allows future issues of the trust’s various publications to be created quickly and cost-effectively. So, not only are they helping to increase readership, but efficiencies too.

And, of course, they represent YST as the forward-thinking brand that it is.

Why do we love it?

  • Simple and fast navigation
  • Fully responsive layout allowing for high performance and user reach
  • Clean UX and design to engage users
  • A set of flexible page templates which can handle a range of content types
  • Added tactile features, such as ‘page-turning’, menu reveal, page numbers adds that real magazine feel
  • YST digital magazine on desktop
  • YST digital magazine on desktop
  • YST digital magazine on desktop
  • YST digital magazine on desktop

Design

Tall created a set of specific templates for the design to sit within. Allows for easy to digest content, flexibility on the content type it can show and efficiency in creating ongoing issues for the magazine.

  • YST digital magazine on tablet
  • YST digital magazine on tablet
  • YST digital magazine on tablet
  • YST digital magazine on tablet

Responsive

The digital magazine is a vehicle for information to all – it allows for you to comfortably browse, scroll and read content at any speed, on any iOS/Android device at any time.

  • YST digital magazine on mobile
  • YST digital magazine on mobile
  • YST digital magazine on mobile
  • YST digital magazine on mobile
  • YST digital magazine on mobile
  • YST digital magazine on mobile
  • YST digital magazine on mobile
  • YST in action
  • YST in action
  • YST in action
  • YST in action
  • YST in action
“Tall are brilliant to work with. We explained the message that we wanted to convey and they turned it into something innovative and refreshing. The Curriculum Coaches: Science publication highlights what schools can do to use PE across the curriculum. This brilliant content format is matched by a great design and a user-friendly approach.”

Laura Smith, Project & Development Officer

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