Ed Stafford is an explorer (and a hero of ours) who holds the world record for being the first man to walk the length of the Amazon River. He has also spent 60 days on a deserted pacific island without any water, food or tools and survived without provisions in some of the world’s most uninhabitable environments.
Outside his popular Discovery Channel show Marooned with Ed Stafford, he wasn’t as well known as you’d think. We wanted to help Ed reach beyond his fan-base and introduce him and his adventures to a wider audience. Part of Ed’s success to date has been his video blogging which gives people intimate access into his adventures so we challenged ourselves to bring this to his audience through the new website.
Firstly, we developed a new visual style that better reflected Ed’s brand visual identity more closely with the outdoors, exploration and adventure. We decided to re-launch his website with an interactive video experience that offers a unique perspective into a survival challenge alongside Ed himself.
Working in partnership with Leeds-based video production company Fresh Cut Creative, we created a video narrative that places the user with Ed during a Marooned style survival challenge. Depending upon the user’s choices, the story develops down a different narrative path. Choose wisely and success will be theirs; choose badly and Ed will fail. At each stage of the challenge, the resulting successes and failures contribute to the narrative result that is customised to each user.
Everyone should know about people like Ed and we’re confident that more of the world soon will. The site offered a greater platform for him to not only reach out better to his existing fans but present himself to a wider range of potential new fans. The interactive experience encapsulated Ed’s personality with a touch of light-hearted fun that creates a great online experience.