The client recognised that his online presence didn’t accurately reflect what his business had to offer; a first-class boutique travel experience for discerning sports supporters.
Elite Sports Travel partnered with Tall to undertake a brand digitalisation exercise that would carry across the brand landscape, using UI and UX methodology. The objective was clear; a beautifully designed user experience that reflects the first class experience the brand delivers.
Little things to make a big difference. Tall worked closely with the client to redefine the brands’ visual creative and reposition the key site messaging. Once set, we looked at the customer journeys to reposition the hierarchy of services and noticeably demonstrate the business benefits. The clearly defined UX and UI strategy really sang first-class luxury and levelled-up the overall online experience.
Elite Sports Travel now sits head and shoulders above its competitors, with a site that fully represents the business capabilities and its growth mind-set.
With the redefined brand, the site is now clean, with an accessible customer journey. The business has now been digitally accelerated.