Room to Grow (RTG) had been trading since 1996. The website had originally been used in conjunction with a retail store but that closed and in March 2011 they went exclusively online.
As a business, they knew that they now needed to develop the website to support their online-only business plan and needed our help to achieve this.
We created a website that reflected the RTG proposition and would appeal to their target audience.
The site construct was developed to make the experience with RTG enjoyable, a site that you want to explore, and where buying is easy. It was built using a CMS system that allows RTG to be in control of edits resulting in the site always looking fresh, content relevant and products added and deleted efficiently.
We also developed a user interface that ensured that RTG was on a level playing field with their competitors.
Finally, it was key that we enhanced user experience so that customers spent time on the site, engaged with the brand, and then ultimately bought. We made sure the whole brand experience came together once they entered the site with aspirational imagery that was commissioned by Tall using Sarah Mason Photography and a look and feel that would appeal to the target audience and reflect the high-quality furniture sold.
Monthly transactions were increased by 350%, User engagement increased by 153%, unique visitors increased by 135%, bounce rate dropped by 92% and RTG received an average monthly revenue increase of 240%.