Betting on winning creative – SkyBet team up with Tall
Sky Betting & Gaming approached Tall at the end of 2016 with a brief to help their commercial team optimise their online advertising.
The objectives were to increase the number of customers sign-ups through improving conversion rates on their banners and landing pages placed across the SkySports website.
We worked closely with the team to understand the constraints of the platform and specifics of the brand. We then provided a combination of creative assets, technical support and ongoing consultancy to help develop a testing strategy.
We’re ever so pleased to see first phase of the optimisation project achieving great results for SkyBet, with some banners seeing a increase of 54%.