Over the past 10 weeks, we have been busy working with the Building Societies Association to launch UK Savings Week, a new initiative to encourage the nation to create better savings habits.
At a time when there is great financial uncertainty in the UK and with around 11.5 million people having less than £100 of savings to fall back on in an emergency, the Building Societies Association, the voice of 50 UK building societies and credit unions, knew that something needed to be done. And alongside their supporters, they had the ambition to launch a national week to drive awareness of all things savings and support people in taking positive steps toward their savings attitudes. It all started with an introduction by Yorkshire Building Society, a key supporter of the initiative, to the Building Societies Association where we detailed our plan as to why we were the right team to develop a brand new digital brand, website and marketing collateral that could be easily delivered to a network of building societies and financial services within an ambitious 10-week timeframe. Luckily we impressed them with our approach and creative ability and set out to build a brand with a unique proposition that would stand out against the conventions of the financial sector and ultimately shift people’s perceptions of savings.
Working with a core team of stakeholders made up of BSA representatives and various building societies, we developed the full brand concept; from mission, vision, values, and TOV through to the logo, colours, typography and all graphic device elements. Bringing this all to life through animated content, marketing support assets and the main UK Savings Week website.
Finally, to ensure creative consistency, we set up a central brand hub, with easily downloadable assets and creative guidelines, to equip the building societies and financial services with any assets needed to promote UK Savings Week that launches on 26th September until 2nd October 2022.
Andrew Gall, Head of Savings and Economics at the Building Societies Association, said:
We are delighted with the brand that Tall developed for UK Savings Week. They clearly understood the concept from the outset and presented some great creative ideas, but also gave us the confidence that they could deliver in a tight timescale. Tall have helped us to develop a vibrant brand that will give us a great foundation on which to build UK Savings Week year on year, and help to get more people across the UK engaged with saving.