Leeds Digital Festival is a two-week-long event, championing the technology sector through meetups, seminars, and workshops, hosted by the city’s digital businesses and entrepreneurs.
Tall partnered with Leeds Digital Festival to help them create a digital presence for the event, as it enters its fourth year.
In 2018, Leeds Digital Festival welcomed 20,000 visitors to 170 events at 68 venues across the city.
The new website required an events-focused platform to increase awareness about the event, sponsorship news, highlights, and further cement Leeds as the digital capital of the North.
One of our main aims was to create an engaging and well-balanced user experience so utilising a fluid layout system to enhance static or motion content was extremely important but the key is for both to share the same space without overpowering the user and maximise the attention span with every scroll.
For 2019, Leeds Digital Festival also implemented a slight evolution to their brand identity with an update including the evolution of their logo and a new colour palette. The ‘brand digitisation’ of the LDF brand included the creation of multiple versions of the logo for enhanced legibility across a wider array of devices and small sizes.
Not only a digital brand and website – the creation of an online brand portal was essential for this open platform event, which acts as an ever accessible area for event organisers, marketers, PR, and designers to access tailor-made LDF brand resources.
With the festival growing year on year, Leeds Digital Festival is going to be bigger and better than ever and strengthening Leeds’ position as a hub for tech and digital excellence.