As the saying goes, the content maketh the brand. Well, perhaps not quite. But without quality content, a brand’s message can easily be diluted or lost. Online, attention spans are shortened. Brands need to be smart and creative in the way they engage with their customers.
Be smart: have a solid strategy to ensure there is value in the content created.
Be creative: get people’s attention, keep it and reward them. Provide them with content they love, or better yet will grow to love.
Tall relish the challenge of finding new and interesting ways to make your brand message stand out and connect with your audience. We’ve done it many times before. Have a look at this video animation to see how one piece of momentous content can be used, re-used, re-purposed and re-cycled across different marketing channels and platforms.
Here are a few examples of where we’ve put this into practice.
FEI – RIO 2016 Campaign – View project
Yorkshire Building Society – Tour De France Campaign – View project
Your project could be next. Get in touch with Tall and we can create something special which flexes your brand across the digital landscape.