Sky Betting and Gaming (SBG) are one of the leading UK gambling operators with their online services offering markets across a wide array of sports racing from Football & Horse Racing to Chess and Table Tennis.
SBG initially challenged the Tall team to improve customer engagement and sign-up via a suite of in-app display banner adverts leading to a mobile landing page.
The impressive results of this project led to further projects involving a larger promotional campaign promoting SkyBet’s SUPER BOOST offering and a social media advertising campaign for SBG’s Vegas, Bingo and Casino offerings.
Every weekend during the football season SBG saw thousands of fans load their Sky Sports Football Score Centre app to keep up with latest scores, headlines and fixtures. We helped SBG to increase their click-through rates on their in-app banner space through an extensive A/B testing process.
We also worked with SkyBet’s internal creative team to create assets for their SUPER BOOST full website takeover and roll-out a social campaign to promote their apps for Sky Vegas, Bingo and Casino. This included Instagram stories, Facebook banners and video animations.
We helped SBG to improve click-through rates within their in-app banner space by 90% from 0.27% to 0.51% and aided them in kick-starting the new football season with a full website takeover. Our focus with SkyBet has always been to deliver stand out creative that attracts and engages the audience.